Insect Ice-Cream Anyone?

While we’re trying to keep insects out of our homes because we consider them pests, others are encountering them in a totally different way – in their ice cream! The next time you’re in the mood for a delicious ice-cream, you may want to head to The Economist’s latest experiential marketing campaign in Melbourne on 24th […]

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November 22, 2015
ice cream

Source: http://www.campaignbrief.com/

While we’re trying to keep insects out of our homes because we consider them pests, others are encountering them in a totally different way – in their ice cream!

The next time you’re in the mood for a delicious ice-cream, you may want to head to The Economist’s latest experiential marketing campaign in Melbourne on 24th November, but if you prefer your’e ice-cream insect free, you may want to give this one a miss.

For the brave at heart if you go to Melbourne CBD, you can enjoy a free ice cream from The Economist with flavours like Scurry Berry, a fruity ice cream with a mix of insect bits, and the smooth and chocolatey Choc Hopper, containing real grasshopper chunks.

Read more at http://www.campaignbrief.com/2015/11/the-economist-offers-up-free-i.html

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